UTCB |

Record Type:	Language materials, printed: monographic
Author:	Kotler, Philip
Translator:	Criste, Dan
Translator:	Duca, Adrian
Translator:	Costescu, Raluca
Translator:	Jarnea, Ioan
Statement of Responsibility:	Philip Kotler
Subsequent Statement of Responsibility:	trad.în lb.română de Dan Criste, Adrian Duca, Raluca Costescu, Ioan Jarnea
Published:	Teora
Place of Publication:	Bucureşti
Year of Publication:	1998
ISBN:	973-601-365-0
Description:	1040p. : fig.; 24cm
Language:	Romanian
Series:	Economie, finanţe, afaceri
Subject:	marketing analiza mediului cererea de piață
Subject:	economie științe economice
Shelf number:	UTCB - 339/K 76
Classification:	339.138:658.8.012.1

LDR:00654nam 2200205 001 114363
009 ubfixit050.016 Managementul marketingului
010 $a 973-601-365-0 $d 8.41
100 $a 20220428u m u0rumy50 ba
101 0 $a rum
109 0 $a d
122 0 $a d
200 0 $a Managementul marketingului $f Philip Kotler $g trad.în lb.română de Dan Criste, Adrian Duca, Raluca Costescu, Ioan Jarnea
210 # # $a Bucureşti $L s5493 $c Teora $d 1998
215 $a 1040p. $c fig. $d 24cm
225 0 $a Economie, finanţe, afaceri $v 1
410 $0 32101 $t Economie, finanţe, afaceri
606 $3 132251 $a marketing analiza mediului cererea de piață
606 $3 127512 $a economie științe economice
675 $a 339.138:658.8.012.1
679 $a 33 $d 33
700 $3 38823 $a Kotler $b Philip
702 $3 16601 $4 730 $a Criste $b Dan
702 $3 20831 $4 730 $a Duca $b Adrian
702 $3 16090 $4 730 $a Costescu $b Raluca
702 $3 35125 $4 730 $a Jarnea $b Ioan
801 0 $a RO $b UTCB $c 20220428 $g unimarc
850 $a UTCB
852 # # $j UTCB - 339/K 76